Made to be discovered
SEO-friendly widgets
Fixtures, results and odds appear as real, readable HTML text on your pages—not flat images—helping search engines read and understand your sports content.
Why BettorServe / Built to publish
Sports content,
without the rebuild.
Give your audience useful sports experiences with data and embeddable widgets that fit into the site you already run. Pick your sports, customise the presentation and publish.
7 days free. No card details. No automatic charge. Choose and pay for sports to continue after the trial.
A better way to publish
Built around your publishing goals
The practical reasons publishers choose BettorServe, from readable content to predictable costs.
Know what you’ll pay
Competitive pricing
A standalone sport is £99.99 a month; the Full Package is £699.99 a month. No per-request charges are added to your subscription.
More to publish
All major sports
Bring football, horse racing, major US sports, combat sports and more into one publishing workflow. Coverage varies by sport and event.
Included, not an add-on
Free AI predictions across sports
Give your audience data-led market forecasts and explanations based on available odds and match information, with no separate predictions fee. Availability depends on event data; no outcome is guaranteed.
The day-to-day difference
Designed for the way you work
Less friction between your sports data and the experience your audience came to find.
No request limits
Use the sports data included in your active subscription without a metered request allowance. Access still follows your plan’s sport entitlements; this is not a way to access sports you have not subscribed to.
Very easy to install
Set up your widget in the existing studio, copy its embed code and add it to your site. There is no need to rebuild your pages around a new sports-data product or add a separate plugin.
Free updates
Keep using the service as the widget catalogue and platform are updated. Updates are included in your subscription rather than sold as a separate add-on.
Highly customisable
Customise supported widget presentation to sit more naturally alongside your own site. Adjust the available colours, fonts and text sizes in the studio, then use the embed on the page where it belongs.
A featured part of the platform
£0
extra for AI Predictions
Included with access across sports. Availability depends on the data supplied for an event.
Data-led, not a promise
Market context, built into the experience
BettorServe’s AI Predictions tools turn available odds and match data into market-based forecasts and explanations that sit alongside your sports content. Included across all sports in your subscription, they help your audience explore an event without leaving your site—and without a separate predictions fee.
These are data-led market forecasts, not independently calibrated win probabilities. Availability depends on sufficient odds and match data for each event. Where that information is missing, no prediction is invented. Sports outcomes remain uncertain.
Start with room to explore
Try BettorServe for 7 days
No card details are needed to start, and the trial does not automatically charge you. When it ends, choose and pay for the sports you want to keep using.
- 7 days to try the platform
- No card details required
- No automatic charge at the end
After the trial, a standalone sport is £99.99 per month or the Full Package is £699.99 per month. No per-request costs; normal subscription access applies.
Want to check which leagues and data are available? Browse coverage or ask us about your use case.