Football
Fixtures, match scores and results, plus league tables and market-based tips; odds where supplied by the feed.
For affiliate marketers and sports publishers
Sports content for affiliates.
Give readers useful fixtures, results, racecards and fight information with sport-specific widgets you can style, link and place on your existing site.
Sport-specific content
Cover the sports your readers follow
Add any of our ten sports to your editorial, review, comparison or marketing website. Each sport has responsive widgets and dedicated views you can place alongside your own content.
Horse racing
Racecards, boxed course and race times, runners and non-runners, results, tips and available starting prices.
UFC
Upcoming fight cards and published results, with bookmaker prices where the feed provides them.
Boxing
Bout cards and results, with bookmaker prices where the feed provides them.
NFL
Fixtures, scores and completed-game results; available prices depend on the feed.
NBA
Fixtures, scores and completed-game results; available prices depend on the feed.
MLB
Schedules, scores and completed-game results; available prices depend on the feed.
NHL
Fixtures, scores and completed-game results; available prices depend on the feed.
Tennis
Tournament schedules, live set scores, player profiles and available match odds.
Darts
Tournament fixtures, player scores, results and available bookmaker odds.
Cricket
Cricket schedules, scores, innings scorecards, ball-by-ball commentary and available bookmaker odds.
Data, bookmaker and market coverage vary by sport and event. Widgets currently use cached starting prices where available; see the FAQs below for details.
Useful sports content inside your own site
Place sports content alongside analysis, a league landing page or a racing guide, within the site your readers already visit.
Support more useful pages
Add fixtures, scores, results and other feed-backed information to your existing site. Football has fixture, standings and tip variants; racing has racecards, runners and results; combat and US sports have their own views.
Give a page a structured data component without building each display from scratch. Widgets sit inside your site; visitors do not need a BettorServe account.
Choose the view that fits your content
Pick the sport and main or subwidget that suits the page: a football table, horse-racing racecard or NFL results view each serves a different reader task. Configure each view independently and place it beside the relevant article, guide or comparison.
Use the sport links below to review available views. Coverage and market availability differ between feeds, so select content that fits the information you publish.
A straightforward route from preview to publish
For a standard widget, setup is designed around a short dashboard workflow rather than a bespoke table build.
Configure your presentation
After creating an account, choose a sport widget, inspect its preview and set colours, fonts and text sizes. Settings are per widget.
Where supported, enter a general odds destination and bookmaker-specific links. Use URLs allowed by your affiliate arrangements.
Paste the generated snippet
Copy the saved JavaScript into an HTML area, CMS code block or website-builder element that permits scripts. WordPress can use a suitable Custom HTML or code block; no plugin or shortcode is required.
The widget follows its host width. Check the placement on desktop and mobile, and make sure your site's script rules allow it to load. Readers use it on your site without a BettorServe login.
Make sports content part of your affiliate journey
Keep useful sports information on your own pages, then direct readers to the destinations supported by your affiliate arrangements.
Use your own affiliate destinations
Set destinations that fit your publishing setup. General odds-box links are available; bookmaker-specific links appear only on supported widgets. Check each URL and disclosure against your programme rules.
Your affiliate network, bookmaker or tracking tools handle attribution and commission accounting. Combine the widget with your existing tracking and disclosures, and assess performance through the tools you already use.
Plan around available feed coverage
The ten sports are Football, Horse racing, UFC, Boxing, NFL, NBA, MLB, NHL, Tennis and Darts. Views and bookmaker markets differ by feed. Widgets currently use cached starting prices where available, with scores and statuses refreshed separately.
Review the available views and place them where they best support your readers. Bookmaker and market availability can differ between sports and events.
How it works
The five steps to a live embed
You control the page placement and publishing schedule. A typical self-managed setup looks like this; your site's script permissions are the main practical check before you start.
- 01
Choose a sport and view
Create an account or sign in, then choose the sport and relevant widget view.
- 02
Preview your style
Adjust colours, fonts and text sizes, then review the preview beside your page context.
- 03
Set supported destinations
Add a general odds destination and bookmaker URLs where those controls are available.
- 04
Save and copy
Save the configuration and copy that widget's generated JavaScript snippet.
- 05
Paste and verify
Add the code to a permitted CMS or HTML block and verify layout and links on desktop and mobile.
Try all Full Package sports for seven days
Your seven-day free trial includes all 11 sports. No card is needed to start. To keep your widgets working after the trial, choose and confirm a paid package and add payment details in Account > Subscriptions. If you do not complete both steps, the trial ends, your widgets stop working, and you will not be charged.
Straight answers
Affiliate and publisher questions
Which sports are available?
Football, Horse racing, UFC, Boxing, NFL, NBA, MLB and NHL. Choose a main sport widget or a dedicated view, such as football tables, racing results or a US league results widget, depending on your page.
Can I use a widget in WordPress?
Yes, if your setup permits scripts in a Custom HTML or code block. Paste the generated JavaScript; no separate plugin or shortcode is required.
Can I use my own bookmaker affiliate links?
Set a general odds destination and bookmaker URLs on supported widgets. Follow your affiliate programme's link and disclosure rules.
Does BettorServe track my commissions or conversions?
No. Your network, bookmaker or tracking tool handles attribution and commission accounting; earnings and search rankings are not guaranteed.
Are the displayed prices live?
No. Prices depend on the sport feed and are cached starting prices, not guaranteed live in-play odds or a fixed refresh interval.
Do my readers need a BettorServe account?
No. Readers use the widget on your site without signing in. Your CMS or page must permit its generated JavaScript.
How long does a standard embed take to publish?
The standard route is self-managed: configure, save and copy the snippet, then paste and check it on your site. Timing depends on your CMS and publishing process.
What is included in the seven-day trial?
Your seven-day free trial includes all 11 sports. No card is needed to start. To keep your widgets working after the trial, choose and confirm a paid package and add payment details in Account > Subscriptions. If you do not complete both steps, the trial ends, your widgets stop working, and you will not be charged.
Ready to add sports content?
Pick a sport widget, check its fit in the preview, and publish it on a page your readers already use.