Sports data for operators.

Work with your existing platform and payments

BettorServe can work alongside your sportsbook platform, customer-account software and existing payment systems through a tailored integration. You keep your chosen providers and workflows while we design the connections and data hand-offs needed for the agreed product.

For a standard sports-content view, ready-made JavaScript widgets can also be embedded directly into your existing website. Visitors do not need a BettorServe sign-in; the snippet goes in an HTML or CMS block that permits scripts.

Pass data between the systems that need it

We agree what information needs to move between BettorServe and your technology, where it should go and which system owns it. Sports event identifiers, fixtures, results and available price data can be mapped to the formats your platform expects. Where required and supported by your providers, a custom integration can also exchange agreed account references or payment-status information.

We review your API documentation, supported interfaces and access permissions with your technical team. Data mappings, permissions and hand-offs are defined before development, then checked in a test environment. Connections are tailored to the agreed systems rather than assumed to work with every provider out of the box.

Publish a standard sport view

Create an account, choose a sport's main widget or available sub-variant, preview it, and adjust colours, fonts and text sizes. Set a general odds destination and bookmaker-specific links where supported, then save and copy the JavaScript snippet.

Paste the responsive snippet into a permitted page or CMS block, then verify it. Use the relevant sport views on fixture pages, racecards, results hubs or other parts of your website.

Plan a custom operator experience

For a more integrated product, we can scope interface design, software development and API connections around your existing technology. Discuss how sports views fit your navigation, how the interface follows your design language and how data should pass to your platform, account services or payment systems.

We clarify whether the brief covers styling, frontend development, data integration or a combination. A standard widget subscription does not include a custom build.

Coverage varies by feed

BettorServe covers Football, Horse racing, UFC, Boxing, NFL, NBA, MLB and NHL. Views vary: football has fixtures, scores, results, tables and tips; racing has racecards and results; combat sports have bout information; US leagues have fixtures, scores and results.

Bookmaker and market coverage depends on the sport and event. Widgets currently use cached starting prices where available, with scores and statuses refreshed separately.

Connected technology, clear responsibilities

Integration with a payment system is different from becoming your payment processor. BettorServe supplies sports data, widgets and agreed software integrations; your existing payment providers continue to process payments, and your platform retains its agreed account and transaction responsibilities. We connect the relevant technology and data flows without requiring you to replace those services.

BettorServe is not a bookmaker. Betting operations, settlement, licensing and customer-verification responsibilities remain with the operator and its appointed providers. We define these boundaries alongside the integration so each team knows which system is responsible.

Agree the custom scope, deliverables, dependencies, timeline and commercial terms before work begins. This gives your team a clear plan and a practical basis for coordinating the launch.